Successful Bands Build Community

Success in the music industry is not dependent on how good your songs are. You and your band could have the most artistic, marketable, and catchy radio sounding hits but without anybody rooting for you (your fans), your music is unfortunately not going to get anywhere. This is one of the biggest things we always see in the music industry: bands with a lot of talent and potential but little to no engaged fans.

Marketing in music is the same as marketing a traditional product, except you and your band is the product. In order for your band to become successful, you need to know your target audience and market towards that. One of the best ways to build an audience that always comes back is to build a community of like minded individuals that can attribute part of their identity to your band and the community you foster.

The new ways of band marketing (i.e., Instagram posts) does help you a little bit, but building a community is more than just posting on social media expecting fans to willingly find you and follow you forever. You need to build community. A place where your fans feel like they belong. Where they feel like they're treated well and are a part of something special (and exclusive).

Band Account helps bands build their community with our vast set of community features, including the ability to build your very own fan club; all without needing the infrastructure to manage it. With Band Account, your band can build a full community section right within your own band website. Our vast fan club features allow you to:

• Enroll fan club members on your website and own your fan club information.

• Preview un-released songs first to your fans; let them rate and comment

• A fully customizable forum for your fans to interact with each other (and the band).

• Pre-sale only ticketing windows, allowing your fans early access to show tickets.

• Updates directly from the band, including weekly fan club email updates.

• Discount merchandise codes.

• Ranking system, so fans that engage more earn points towards special badges and rewards.

• Early access to show setlists.

Build your fan base by offering a community your fans can identify with, all on Band Account. Get started today.